# Runs ads that find renters. And funds the winners. > Nolan designs ads for each vacant unit in your brand, runs them on Facebook, Instagram and Google, and moves budget to the ads that bring inquiries. Source: https://getnolan.ai/ca/leasing/advertise/ Nolan reads your brand from your website, designs ads for each vacant unit and launches them on Facebook, Instagram and Google. Every day it checks which ads bring inquiries and moves your budget to them. [Try for free](https://getnolan.ai/ca/signup/)[Book a demo](https://getnolan.ai/ca/demo/) ## How do you advertise a rental unit online? Nolan reads your brand from your website and designs ads for each vacant unit, with honest photos and headlines from your listing. It runs them on Facebook, Instagram and Google with housing ad rules applied, checks every day which ads bring inquiries, and moves your budget to those. Updated October 27, 2026 ## What it does - **Ads in your brand**: Your logo, colours, fonts and voice, read from your website. - **Honest photos**: Brighter, straightened and cropped for each format. Nothing added or removed. - **Housing ad rules**: Wording checked and housing ad rules applied on every platform. - **Budget to what works**: Checked every day. Weak ads pause and new versions take their place. ## How does it work? 1. **Give Nolan your website**: It reads your brand and gathers what it knows about each vacant unit. 2. **Look over the ads**: Square, story and landscape versions, with headlines written from your listing. 3. **Nolan runs them**: Launched on 3 platforms, watched every day, with inquiries answered as they arrive. ## An example, start to finish Three vacancies in one building 1. Day 1 Nolan reads your brand from your website and makes ads for each unit from its photos and rent. 2. Day 2 You look over the building’s first ads and approve them. They launch on three platforms. 3. Day 5 Two ads bring most of the inquiries. Nolan moves budget to them and pauses the weakest. 4. Every day Renters who click get an answer right away and are tracked to a signed lease. 5. Building full Pause the building’s ads and stop paying for it. ## What your team sees Which ads bring inquiries this week, and where your budget went. - **Inquiries by ad**: Each ad and how many renters it brought in this week. - **Where the budget went**: More for the ads that work, paused for the ones that don’t. - **Every renter answered**: Inquiries from the ads land in your inbox, answered. ## At a glance | Detail | Nolan | | --- | --- | | Platforms | Facebook, Instagram and Google | | Formats | Square, story and landscape | | Brand | Your logo, colours, fonts and voice, read from your website | | Housing ad rules | Applied on every platform | | Budget | Paid by you to the platforms, never marked up | | Price | $99 a month per building with live ads, plus $149 once to launch | ## Who it’s for - Buildings with vacancies that free listings don’t fill fast enough - Teams without a marketing person or agency - New buildings in lease-up ## What it doesn’t do - It doesn’t pay for the ads. Your budget goes straight to Meta and Google. - It doesn’t edit what a unit looks like. Photos are brightened, straightened and cropped; nothing is added or removed. - It doesn’t target or exclude renters by who they are. Housing ad rules apply. ## Other ways to do it | Option | How it works | The catch | | --- | --- | --- | | Boost posts yourself | Pay to boost a listing post on Facebook or Instagram. | No testing between versions, and inquiries still need answering. | | A marketing agency | An agency designs and runs campaigns for a monthly fee. | Usually a retainer per client, and leads arrive in a separate tool. | | Nolan | Ads in your brand for each building, budget moved daily to what works, every click answered. | Billed per building with live ads, on top of your plan. | ## What it costs Nolan Leasing and Nolan Residents come in every plan. Essential is $99 a month, billed yearly, with 25 doors included, then $4 a door up to 100. Growth is $499 a month with 150 doors, and Scale $1,499 with 600. Every plan has a 14-day free trial, every channel and no per-user or setup fee. Ads are an add-on on every plan: $99 a month per building with live ads, plus $149 once per building to launch. The ad budget is paid to the platforms, never marked up. [See every plan](https://getnolan.ai/ca/pricing/) ## Guides and tools on this topic - [Answer Kijiji, Rentals.ca and Marketplace Leads After Hours](https://getnolan.ai/ca/resources/answer-listing-site-leads-after-hours/) Where Kijiji, Kangalou, Rentals.ca, Zumper, PadMapper and Marketplace send renter inquiries, and how to answer each one at night and on weekends. - [Can You Text Rental Prospects in Canada? What CASL Requires (2026)](https://getnolan.ai/ca/resources/text-rental-prospects-legally/) What Canada's anti-spam law requires when you text renters: replies to inquiries, the six-month window, sender ID, unsubscribes and French opt-out words. - [Pricing](https://getnolan.ai/ca/pricing/) ## Questions before you start ### Where do the ads run? Facebook feed and Marketplace, Instagram feed and Stories, and Google Search and Maps. ### Will it change my photos? Only to make them look their best: brighter, straightened and cropped for each format. Nothing is added or removed. ### Are the ads in my brand? Yes. Nolan reads your logo, colours, fonts and voice from your website and makes square, story and landscape versions. ### How does it decide where the money goes? It checks every day which ads bring inquiries, gives those more budget and pauses the rest. New versions replace the paused ones. ### How much ad budget do I need? You set it per building and pay the platforms directly. Nolan moves it between ads to the ones that bring inquiries. ### Do I approve the ads? Yes. You approve each building’s first ads before they run. ### Can I stop when a building is full? Yes. Pause the building and it’s no longer billed. ### What does it cost? Nolan Leasing and Nolan Residents come in every plan. Essential is $99 a month, billed yearly, with 25 doors included, then $4 a door up to 100. Growth is $499 a month with 150 doors, and Scale $1,499 with 600. Every plan has a 14-day free trial, every channel and no per-user or setup fee. Ads add $99 a month per building with live ads and $149 once per building. ## We run your ads for you. Give Nolan your website and see ads for your units in your brand. [Try for free](https://getnolan.ai/ca/signup/)[Book a demo](https://getnolan.ai/ca/demo/)