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Runs ads that find renters. And funds the winners.

Nolan reads your brand from your website, designs ads for each vacant unit and launches them on Facebook, Instagram and Google. Every day it checks which ads bring inquiries and moves your budget to them.

Try for freeBook a demo

Fill your units. Keep your tenants happy. Nolan advertises your units, books visits and answers tenant questions and repair calls.

Advertise

Runs ads that find renters. And funds the winners.

  • Google
  • Meta
  • Instagram

Nolan · Ad studio

  1. Reading your website…Read your brand from your website

    maplestreetrentals.comRead just now

    • Logo
    • Colors#1F5C4A#F4EFE4#E3A64A
    • FontsGeorgia headingsArial text
    • VoiceWarmPlain-spokenNeighborly

  2. Gathering what we know about 4B…Gathered everything about 4B

    2 bd850 sq ft$2,350/moFree Nov 1Pets welcomeIn-unit laundryBalcony5 min to the T

    Fromyour spreadsheetyour listingyour website

  3. Touching up your photos…Made your photos look their best

    Before
    After

    BrighterStraightenedCropped for each formatNothing added or removed

  4. Designing ads in your brand…Designed 24 ads in your brand

    • Dogs welcome hereBook a showing
    • Laundry in the unit
    • $2,3502 bd · Free Nov 1
    • Five minutes to the T
    • See it tonight
    • Your balcony is waitingMaple Street Rentals
    • Hardwood, light, space
    • +16more

    SquareStoryLandscapeYour colors and fontsWording checked

  5. Launching on 3 platforms…Launched on 3 platforms

    • FacebookFeed and Marketplace8 adsLive
    • InstagramFeed and Stories8 adsLive
    • GoogleSearch and Maps8 adsLive

    $15 a day15 miles around the South EndHousing ad rules applied

  6. Watching which ads bring inquiries…Moved your budget to the ads that work

    AdInquiries this week

    Dogs welcome here14▲ More budget

    Five minutes to the T9▲ More budget

    Laundry in the unit6▲ More budget

    Hardwood, light, space + 15 more0Paused

    Checked every dayNew versions replace the paused ones

The short answer

How do you advertise a rental unit online?

Nolan reads your brand from your website and designs ads for each vacant unit, with honest photos and headlines from your listing. It runs them on Facebook, Instagram and Google with housing ad rules applied, checks every day which ads bring inquiries, and moves your budget to those.

Updated October 27, 2026

What it does

  • Ads in your brand

    Your logo, colors, fonts and voice, read from your website.

  • Honest photos

    Brighter, straightened and cropped for each format. Nothing added or removed.

  • Housing ad rules

    Wording checked and housing ad rules applied on every platform.

  • Budget to what works

    Checked every day. Weak ads pause and new versions take their place.

How does it work?

  1. Give Nolan your website

    It reads your brand and gathers what it knows about each vacant unit.

  2. Look over the ads

    Square, story and landscape versions, with headlines written from your listing.

  3. Nolan runs them

    Launched on 3 platforms, watched every day, with inquiries answered as they arrive.

An example, start to finish Three vacancies in one building

  1. Day 1

    Nolan reads your brand from your website and makes ads for each unit from its photos and rent.

  2. Day 2

    You look over the building’s first ads and approve them. They launch on three platforms.

  3. Day 5

    Two ads bring most of the inquiries. Nolan moves budget to them and pauses the weakest.

  4. Every day

    Renters who click get an answer right away and are tracked to a signed lease.

  5. Building full

    Pause the building’s ads and stop paying for it.

What your team sees

Which ads bring inquiries this week, and where your budget went.

  • Inquiries by ad

    Each ad and how many renters it brought in this week.

  • Where the budget went

    More for the ads that work, paused for the ones that don’t.

  • Every renter answered

    Inquiries from the ads land in your inbox, answered.

At a glance

DetailNolan
PlatformsFacebook, Instagram and Google
FormatsSquare, story and landscape
BrandYour logo, colours, fonts and voice, read from your website
Housing ad rulesApplied on every platform
BudgetPaid by you to the platforms, never marked up
Price$99 a month per building with live ads, plus $149 once to launch

Who it’s for

  • Buildings with vacancies that free listings don’t fill fast enough
  • Teams without a marketing person or agency
  • New buildings in lease-up

What it doesn’t do

  • It doesn’t pay for the ads. Your budget goes straight to Meta and Google.
  • It doesn’t edit what a unit looks like. Photos are brightened, straightened and cropped; nothing is added or removed.
  • It doesn’t target or exclude renters by who they are. Housing ad rules apply.

Other ways to do it

OptionHow it worksThe catch
Boost posts yourselfPay to boost a listing post on Facebook or Instagram.No testing between versions, and inquiries still need answering.
A marketing agencyAn agency designs and runs campaigns for a monthly fee.Usually a retainer per client, and leads arrive in a separate tool.
NolanAds in your brand for each building, budget moved daily to what works, every click answered.Billed per building with live ads, on top of your plan.

What it costs

Nolan Leasing and Nolan Residents come in every plan. Essential is $99 a month, billed yearly, with 25 doors included, then $4 a door up to 100. Growth is $499 a month with 150 doors, and Scale $1,499 with 600. Every plan has a 14-day free trial, every channel and no per-user or setup fee.

Ads are an add-on on every plan: $99 a month per building with live ads, plus $149 once per building to launch. The ad budget is paid to the platforms, never marked up.

See every plan

Guides and tools on this topic

Questions before you start

Where do the ads run?

Facebook feed and Marketplace, Instagram feed and Stories, and Google Search and Maps.

Will it change my photos?

Only to make them look their best: brighter, straightened and cropped for each format. Nothing is added or removed.

Are the ads in my brand?

Yes. Nolan reads your logo, colors, fonts and voice from your website and makes square, story and landscape versions.

How does it decide where the money goes?

It checks every day which ads bring inquiries, gives those more budget and pauses the rest. New versions replace the paused ones.

How much ad budget do I need?

You set it per building and pay the platforms directly. Nolan moves it between ads to the ones that bring inquiries.

Do I approve the ads?

Yes. You approve each building’s first ads before they run.

Can I stop when a building is full?

Yes. Pause the building and it’s no longer billed.

What does it cost?

Nolan Leasing and Nolan Residents come in every plan. Essential is $99 a month, billed yearly, with 25 doors included, then $4 a door up to 100. Growth is $499 a month with 150 doors, and Scale $1,499 with 600. Every plan has a 14-day free trial, every channel and no per-user or setup fee. Ads add $99 a month per building with live ads and $149 once per building.

We run your ads for you.

Give Nolan your website and see ads for your units in your brand.

Try for freeBook a demo